As Chief Operations Officer, Brian Mossman oversees Signal’s operational strategy. Leveraging over 25 years of experience in operations and business coaching, he ensures alignment with organizational goals and franchise success. His leadership drives key functions, including operations, fleet services, fulfillment, technology, and strategic account support.

Brian is dedicated to optimizing processes and fostering collaboration, empowering teams to achieve operational excellence. He has developed and implemented programs that enhance franchisee support, improve efficiency, and streamline business operations. By aligning individual and team KPIs with system-wide objectives, Brian ensures consistent progress and measurable success across the organization.

With a focus on clear direction, collaboration, and continuous improvement, Brian plays a critical role in supporting Signal’s growth and operational effectiveness.

As Vice President of Marketing and Franchise Development, Carrie combines over two decades of marketing expertise with a deep commitment to driving growth and empowering franchisees at Signal. Her strategic vision and hands-on approach have not only enhanced the Signal brand but also paved new paths for franchise owners to achieve long-term success. With a background in building high-performing marketing teams and crafting data-driven campaigns, Carrie has a keen ability to align business goals with powerful, audience-focused storytelling. Her leadership has been instrumental in fostering meaningful relationships with our clients and franchisees alike, solidifying Signal as a trusted, go-to partner in security services.

Carrie’s commitment to innovation and growth extends beyond traditional marketing; she actively champions franchisee support and engagement, ensuring each owner feels empowered with the tools and resources needed to build a thriving business. Her work at Signal is about more than just brand visibility; it’s about building a legacy of integrity and trust that potential owners can rely on as they begin their journey with Signal.

As Vice President of Strategic Partnerships at Signal, Dan LaFerla leads initiatives that strengthen and expand Signal’s network through meaningful, high-impact collaborations. With a keen eye for identifying mutually beneficial opportunities, Dan is instrumental in building alliances that enhance Signal’s service offerings, market reach, and overall growth

Dan’s approach is rooted in fostering genuine, value-driven partnerships that align with Signal’s mission to provide dependable and innovative security solutions. Known for his collaborative style and strategic mindset, Dan excels in developing relationships that empower franchisees with additional resources and support, creating a foundation for long-term success.

With extensive experience in cultivating strategic partnerships, Dan consistently identifies and secures collaborations that not only expand Signal’s influence but also enhance the value delivered to clients and franchise owners alike. His work underscores Signal’s commitment to growth, innovation, and delivering unparalleled support to its franchise network.

As Vice President of People Development, Christian Kaefer oversees Signal’s people development strategy. Leveraging over 25 years of experience across a diverse landscape including HR, Educational Technology, Information Management and Facilities Management, he brings to the table a holistic approach that clearly centered on ensuring Signal provides the content, the tools, and the methods to develop our people. His teams include STAR, HR, Training, Payroll and Employee Experience.

Christian’s leadership is firmly planted on a people first mentality and taking a listen and then speak approach. As much as one would love to think leadership is black and white, leadership requires us to manage the grey making each moment of the day unique and new. It is this philosophy that Christian brings to bear each day regardless if walking through the office, meeting franchise owners and key employees or approaching strategic planning and decision making driving the growth of Signal.

When not doing things Signal, Christian loves to read real books with real paper, believes one cannot have enough bicycles and enjoys every moment with his wife Helga whom he has been married to for over 35 years.